"Confidence in CHANGE"
Our slogan, 'Confianza en el cambio' (Trust in Change), embodies our core promise: giving you the security to upgrade your world with smart technologies and sustainable energy, knowing that every innovation is backed by expert, reliable hands.
JRSMART
SLOGAN: "Confidence in CHANGE"
The JRSmart identity is built on a blue and green arrow, merging technical precision with environmental consciousness. This symbol of progress reflects our commitment to upgrading your lifestyle. It gives meaning to 'Confianza en el cambio': providing the stability and trust you need to transition into a smarter, greener world
Sustainable Green
Our logo features a distinct arrow pointing right—the universal symbol of moving forward. Colored in electric blue for technology and sustainable green for eco-efficiency, it represents our drive to lead you into the future. This direction embodies our slogan, 'Confianza en el cambio', ensuring that every step toward innovation is taken with safety and expertise
Brand Identity
TRIANGLES: When working with triangles, a very important aspect is deciding which direction they will point. Triangles, like arrows, tell us different things depending on which way they point. For example, right signifies PROGRESS, while left represents a kind of return to the past.
COLORS: Green is the universal color of growth and new beginnings. It represents continuous progress, expansion, and the ability to move forward with determination. In project management, it often indicates that a task is completed or successfully underway. Blue symbolizes progress through innovation, technology, and intelligence. It is the preferred color of cutting-edge companies to convey confidence in modern and professional products.
TRUST
Two loops (parts) meet at a common point, the arrowhead (progress). Therefore, they must be of different colors and sizes, signifying two distinct parts (company and customer). Furthermore, the extended loop at the top adds movement to the image, an important element in design in general, but especially in this proposal, which seeks to highlight the product's distinctive, innovative quality.
The rounded corners suggest a gentle approach and inspire trust. The icon's friendly shape harmonizes moderately with the (Futura) typography, which is characterized by its respect for curves without exaggeration, creating a sense of seriousness and professionalism without appearing boring or static.
CHANGE
VALUES
The Magician strives to make dreams a reality through somewhat mystical means (HOME AUTOMATION AND MODULAR SYSTEMS/HOUSES BUILT FROM SOMETHING IN THE MAGICIAN'S TIME). They have the ability to guide people on a transformative journey through the experience (A VITAL PART OF THE PERCEIVED BENEFIT) of a magical moment. They believe we are limited only by our imagination and challenge the common belief in the laws of reality to lead us toward a better future (SELF-REALIZATION - M). Magicians have a thirst for knowledge, though they don't openly share it; rather, they use it to showcase their vision (WE ARE NOT WISE, WE ARE INTERESTED IN SHOWING RATHER THAN EXPLAINING – SURPRISE).
tHE MAGE
pERSONALITY
mOCK UPS
